•  Women comprise just over 51% of the U.S population, yet they control over $6 trillion in buying power annually (Bureau of Economic Analysis)



•  Women purchase 60% of all new and used automobiles, and they influence over 85% of all car purchases. (J.D. Power & Associates)



•  More than 65% of customers who take their vehicles to repair shops are women. (J.D. Power & Associates)



•  Trust is by far the most important factor to the female service consumer, and convenience is secondary. (Automotive Aftermarket Industry Association)



•  Women spend $300 billion annually on used car sales, maintenance, repairs and service. (Road & Track Magazine, Female Buyer Study)



•   Women are more likely to purchase Asian cars, trucks and SUVs than men due to the perceived higher quality and reliablity of those vehicles.
(Edmunds)


•  Women make up only 7% of the car dealerships’ workforce, and only 4.9% of all car dealerships are owned by women. (CNW Marketing Research)



•  Nine out of 10 women say they believe that car dealers and repair shops treat them differently because they are women, and the difference is seldom positive. (Car Care Council Survey)